For selling any product or service you should have at least one USP, or a “unique selling proposition.” In this business essay I identified two possible USPs for the Ron Paul Curriculum or RPC(the school curriculum I am currently using), then I will defend each choice I made for the USP.
My first choice for a possible USP is the RPC’s approach on College or University: the reason why I consider this a USP is the fact that the RPC has an approach to College that is much different from the public, private, and even other online educations. Also the RPC’s approach on College is a one that benefits both the student and the parents, so it’s a win on both sides. The RPC’s approach to College, is to instead of going to College as a freshman or undergraduate, instead you take CLEP exams, to collect enough credit to get a Bachelor’s degree, or get enough credit to enter College as a junior instead of a freshman. This approach saves a lot of money and time, and as well as most people know, College can be quite expensive, and time consuming.
My second choice for a possible USP is the RPC’s video lectures: the reason why I think this is a USP is because, one: you can pause the video anytime you want to take notes, unlike a brick and mortar school, where you have to keep up with the teacher, which is more difficult . Two: you can do the lectures anytime you want because they are video based and not live. Three: the final reason is the fact that you don’t need to buy or use a textbook for the RPC, because everything is provided with the video lectures, which saves you from spending extra money. Also because the videos aren’t live(this relates to the second point), you can do other things after school, because you are able to finish school anytime you want at your own pace.
Conclusion
In this business essay I identified two possible USPs for the Ron Paul Curriculum, and defended them
The Dreamer 