The title of this essay may seem vague or confusing. I mean who controls prices in the first place, why are price controls people controls, and what does this whole thing mean? I was also quite stuck when I was presented with this statement. But with a few minutes of figuring things out I believe that I have sufficient answers to all questions you most likely have.
Prices should be controlled by the people; this is how the free market works when it comes to prices. Unfortunately in many scenarios it seems that the state is controlling prices instead of the people. If the state or government controls prices which is becoming more common these days, business owners, you or me, or any other person will have no control over prices. Businesses no longer will be able to control how much their products or services will cost. The average person including you and I will not have control over how much we would want to spend on something, because now that is not our decision if the state controls prices.
Now that I have given a basic image of who should control prices and what would happen if the state controlled prices, I will move on to the most important question: are price controls people controls? Well to begin with controls on prices by the government, now business owners are not able to have control over the prices of their services or products. That is controlling business owners, who are people, now I will move onto the side of the consumer. If the government controlled prices, that would control how much people would spend on things. In a world without price controls there is competition and the consumers are able to buy things at the prices they would prefer, or are more affordable for them personally. But with price controls now people have little control over how much they have to spend on things. This is quite a control, hence price controls are people controls.
In short, prices should be controlled by the people. By the government controlling prices that will control the prices of services or items, and the customers or consumers will have not a lot of choice over how much they would prefer to spend. This is why price controls are people controls.